RED DEVIL｜Radeon RX 6800 XT Graphic Card
Established by TUL corporation, PowerColor is a Taiwanese brand that provides high-performance graphics cards for gaming enthusiasts across the world. Seeking to infuse its product line with a distinctive identity, PowerColor commissioned us to design the Red Devil AMD Radeon RX 6800 XT graphics card with design elements that can be inherited and applied to its future generations.
Outstanding Appearance in the Market
A fierce look was given with a hint of claw-like shapes and patterns, which can be found on the back plate and the lightguide. The LED illuminated ports can easily lead you to the outputs and the lighting effect is configurable for seamless syncing with other devices.
Defining a New Product Design Language
The Client came to us in hopes to coin their new graphic card a whole new design language system that resonates with the product name "Red Devil". While having to balance the visual aesthetics and functionality, the Red Devil targets high-end gamers. Hence we carefully considered the overall physical structure and CMF plannings for an elevated overclocking experience with optimized thermal performance for Red Devil.
CMF Planning
Red Devil comes in three different versions of GPU based on marketing desire and company sales strategies. The first version was designed according to the Red devil style. The second version was a white edition which created in response to market trends, while the third version is a global limited edition that tailored to sales strategy.
Client / Brand
Powercolor/Red Devil
Design
Cre8 Design
Josh Liu
Software
PTC Creo
Keyshot
PhotoShop
Year
2021